| Jan - March 25 | Apr - Jun 25 | Jul - Sept 25 | Oct - Dec 25 | |
|---|---|---|---|---|
| Stage Name | Skateboard Stage | Bicycle Stage | Bike Stage | Car Stage |
| Fundraising Objectives | - | - | - | *Prepare Series A documentation. |
| *Fundraising Start | ||||
| People Objectives | *Hire Head of Sales | |||
| *Hire Operations Lead | *Grow Sales team as required | |||
| *Hire Marketing Lead | - | - | ||
| Sales Objectives | *Launch a new pricing structure focused on mid & enterprise. | |||
| *Sales Team acquiring 100 new stores. | ||||
| *Sales Team acquiring 3 new ED customers. | ||||
| *Increase ARPU with the new pricing structure to $X usd. | ||||
| *Start BYOC Sales Project & activate 10 customers. | *Sales Team acquiring 100 new stores. | |||
| *Increase ARPU with the new pricing structure to $X usd. |
| *Sales Team acquiring 100 new stores. *Increase ARPU with the new pricing structure to $X usd. | *Sales Team acquiring 100 new stores. | | Marketing Objectives | *Set inbound acquisition strategy & bases *Set marketing channels and content plan *Grow inbound lead income by 15% | *Grow inbound lead income by 50% *MQL conversion rate over 25% *Industry Leader Positioning Project | *Grow inbound lead income by 70% *MQL conversion rate over 35% | *Grow inbound lead income by 100% *MQL conversion rate over 40% | | CS Objectives | *Maintain monthly churn rate to under 4% *Maintain NPS Score of Over 40 | *Reduce monthly churn rate to under 3% *Maintain NPS Score to Over 50 | *Reduce monthly churn rate to under 2% *Maintain NPS Score to Over 50 | *Maintain monthly churn rate to under 2% *Maintain NPS Score to Over 50 | | Product Objectives | *ED Production Adjustments *OM Integrations (UE, Rappi, Didi) *Inspector Events & Alerts | *FMS Analytics & Routing *Inspector Agent Creation & Training *ED Provider Integrations 2 | *FMS Payment System *Inspector Program Launch
| *TBD | | Operation Objectives | *Reduce UFR to under 7% *Raise Tier 2/3 Providers share to 5% *Add 3 new delivery partners | *Reduce UFR to under 6% *Raise Tier 2/3 Providers share to 10% *Add 3 new delivery partners | *Reduce UFR to under 5% *Raise Tier 2/3 Providers share to 15%